The Sage
Brand Archetype

Sage brands often emphasize their expertise and experience in their field, and position themselves as sources of valuable knowledge and insights.

Sage brands often emphasize their intelligence and ability to think critically and solve problems.

Sage brands often position themselves as experts in their field and may use credentials or awards to demonstrate their expertise.

Sage brands often emphasize their reliability and trustworthiness, and may use language and imagery that evokes a sense of stability and dependability.

Sage brands often position themselves as authorities in their field and may use language and imagery that evokes a sense of power and leadership.