The Ruler
Brand Archetype

Ruler brands often emphasize their ability to provide their customers or clients with a sense of power and control.

Ruler brands often position themselves as influential and respected within their industry or market.

Ruler brands often emphasize their ability to help their customers or clients take control of their lives or environments.

Ruler brands often position themselves as leaders and innovators in their industry or market.

Ruler brands often present themselves as authoritative and knowledgeable sources of information or expertise.