The Innocent
Brand Archetype

Innocent brands often emphasize their simplicity, naturalness, and lack of artificial ingredients or additives.

Innocent brands often position themselves as healthy, nourishing, and good for the body and mind.

Innocent brands often evoke a sense of childlike wonder and innocence, reminding their customers of the joys of simplicity and the natural world.

Innocent brands often promote a sense of calm and serenity, and may use natural imagery and colors in their branding to create this effect.

Innocent brands often position themselves as trustworthy and reliable sources of simple, natural products or services.