Brand Explorer
In-Person Workshops
Where discoveries, epiphanies, breakthroughs and "Ah-a's!" happen.
Brand Explorer Workshops are tailored, holistic brand discovery engagements designed specifically for the busy entrepreneur. Whether you're looking to craft your brand, design its logo, develop authentic messaging, or define your business’s purpose and vision for the future, this workshop provides a clearly defined foundational strategy that truly reflects your business and its values. Choose the format that best suits your needs, and together we'll uncover your brand's vision, unique personality, customer motivations, positioning, and much more.
3 Day Workshop
Starting at $2500
The 3-Day Foundational Workshop is designed for those who prefer a slower-paced, in-depth exploration of their brand. Spread over three weeks, with 1.5-hour sessions each week, this workshop dives deep into the core elements of your brand. We'll uncover Who You Are, Who You Help, and Why It Matters, providing a comprehensive strategy that aligns with your vision and values. This immersive experience ensures you have the time to reflect on key insights for lasting impact.
1 Day Sprint Workshop
Starting at $1800
For entrepreneurs seeking a fast-paced, intensive branding session, our 1-Day Sprint Workshop is the perfect choice. In just four hours, we'll tackle the foundational elements of your brand, including Who You Are, Who You Help, and Why It Matters. This condensed format is ideal for those who need quick, actionable insights and a solid brand strategy without the extended time commitment.
If you’re feeling scattered and overwhelmed with where to start with your business identity, start with a map and a plan.
The Brand Explorer Workshop.
Connect With Consistency and Clarity
You don't need to reinvent the wheel when it comes to promoting your business. The Brand Explorer Workshop is designed to give you clarity on every aspect of your brand so you can build a consistent visual and verbal message every single time.
Gain Confidence and Direction
Feel supported and informed as you follow a clear, structured path to building your brand, helping you make confident, informed decisions that propel your business forward.
The Brand Workbook Is Your Tool To Help You Adapt and Evolve
Your vision, mission, and positioning may change as your business evolves. Your strategy workbook is editable so that you can review, assess, iterate, and share your discoveries with your team as your business changes and grows.
In-Person Workshop
Process & Deliverables
What to Expect
01
Kickoff Discovery Meeting
This meeting is approx. 30 min.
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We'll connect on a discovery call to briefly chat about your business and go over your thoughts about what you want to get out of the workshop and whether it will be held in person or in a Zoom meeting.
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We will establish a date and time for the workshop.
02
The Workshop
We'll uncover aspects of your brand that will help to form a picture of not only how it will be expressed in the real world (ie: the logo, the website, social media, and other marketing collateral) but how it can be used to guide future messaging and to internally motivate and inspire team members. This process is conversational in nature and we'll use strategic exercises to facilitate ideas and brainstorms.
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Know Who You Are — We start off the workshop exploring your brand core: Your values, vision, mission, and personality.
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Know What You Do — The second part of the workshop is dedicated to uncovering what your offer is, what sets you apart, and your competitors/category.
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Know Who You Help — During this phase, we will find your ideal customer, learn about their motivations and emotional states and uncover the impact you or your offer can make in their lives.
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Know Why It Matters — The final phase explores your promise to your customer, your purpose in the world, and the position you want to hold in the mind of your customer.
03
The Wrap Up
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I'll collect our findings and organize them into an editable PDF workbook for you. This workbook is intended to be used as a map for both your creative and marketing strategies. It's good practice to review bi-annually to ensure your brand messaging and visual messaging are consistent.
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If a logo or full Brand Identity need to be developed at this stage I'm more than happy to provide an estimate for that. I understand that many companies prefer to have their in-house creative take over as well. It's totally up to you.
What clients are saying...
“…this really got me thinking about what I want to accomplish with my business. I realized I did things backwards when I created my logo. You do a wonderful job explaining the process and are very knowledgeable with a depth of experience. ”
Bob Glasgow
RSG Structural Engineers