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Brand Identity

Where the magic happens.

Brand Identity is the strategic creative development of your logo, supporting assets, typography, color, and graphics. Pricing for brand identity can vary widely especially if you hire an agency which can run anywhere from $10,000-$50,000+. My 20+ years of design and branding experience gives my work agency-level quality without the agency-level cost. Optimally, I like to have completed the Brand Explorer Workshop for my clients first, but if you already have a creative strategy in place or have a solid vision of your brand that works too.

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Bespoke Brand Development

FROM

CUSTOM

Best for those who need a tailored approach beyond standard packages to address your unique brand challenges. From personalized workshop sessions to complete identity systems, let's create a custom solution that transforms both how you communicate your value and how clients perceive it. Contact for a personalized quote.

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Brand Foundation & Identity

$3000

FROM

Best for those who feel "all over the place" with both messaging and visual identity. Combines the "Know Who You Are" workshop with professional logo design to help you attract ideal clients/customers who value what you offer.

  • Brand explorer workbook –Detailed, editable document capturing your brand's core essence and personality from the workshop for easy reference and implementation

 

  • 1 Moodboard concept to capture the look and feel of the brand based on brand strategy

 

  • 3 initial logo concepts to choose from, with up to 3 rounds of revisions on the selected design. Final logo delivered in multiple formats for web, social, and print use

 

  • Supporting brand elements icon, pattern, or other element(s) used to add versatility to branding materials and build recognition

 

  • Mini brand book (2-3 page) for your logo colors, typography and suggested use.

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Brand Identity Essentials

FROM

$2200

Best for those who already have clarity on their message but need a professional logo to match. Includes custom logo design and a mini brand guide to create a polished, consistent look that stands out from DIY competitors.

  • 1 Moodboard concept to capture the look and feel of the brand based on information provided by client
     

  • 3 initial logo concepts to choose from, with up to 3 rounds of revisions on the selected design. Final logo delivered in multiple formats for web, social, and print use
     

  • Mini brand book (2-3 page) for your logo colors, typography and suggested use.

 

  • Social Media Avatar & Favicon: Optimized for online use

 

  • Design/layout for (1) set of business cards

 

  • 250 qty printed business cards

What clients are saying about their Brand Identity...

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There are a lot of graphic designers out there. You can submit bids and find the cheapest one available. Or you could hire someone like Krista that understands it's not enough for your branding to look good. She will make sure her designs are tailored to your target demographics and convey the traits of your product or service. For me, I needed graphic design that was tailored to brides and conveyed weddings with rustic beauty. Krista did that very well. Her service was also impeccable!

~ James Goldstein, Wildwood Media

Uncover Your Brand’s Personality Formula

Take The Archetype Quiz to Reveal Your Brand’s Personality!

Brand Personality Archetype Wheel

A brand archetype is essentially a shorthand way of connecting with your ideal customer. By leveraging the power of your brand's archetype, you can craft more meaningful marketing messages and develop a creative strategy that speaks directly to the psychological needs and desires of your target audience.

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