strategy | K Cavender Branding

Oct 3, 20238 min read

How to Define Your Personal Brand in 6 Simple and Actionable Steps

I love the phrase “Your vibe attracts your tribe.” I think it beautifully captures the essence of what a personal brand is all about....

Aug 10, 20238 min read

Elements of Value Pyramid - The Secret Formula to Building Magnetic Products/Services

Learn how the Elements of Value Pyramid provides a framework to uncover your customers' core motivations and your greatest impact.

Mar 30, 202314 min read

8 Common Branding Mistakes Small Businesses Make and How to Avoid Them

Complete actionable steps to avoid common branding mistakes with this guide for small business owners

Mar 122 min read

From Vision to Recognition - The VantageView Logo Made It to DesignRush’s Best Symbol Logo Designs

My VantageView logo design has caught the eye of DesignRush, a leading B2B marketplace connecting businesses with design agencies, and is...

Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.