Blog Articles | Krista Cavender Branding for Small Business

Aug 2, 20225 min read

The Big Secret to Completing Successful Branding & Design Projects

So you've hired a designer to help you build your company identity or product brand, what's the big secret to getting a successful design?

Jul 26, 20223 min read

What is Brand Strategy and Why Do I Need It?

…the sooner your new business realizes the shift that has happened, the bigger the competitive edge you will have. Cuz we aren’t in...

Jul 19, 20224 min read

5 Efficient Ways to Communicate with your Graphic Designer

Don’t let bad communication be the deciding factor in how well your project is executed. Embrace the opportunity to collaborate to make...

Jul 12, 20223 min read

5 Ways to Get the Best Work From Your Graphic Designer

Giving designers relevant specifications, guidance, and feedback is key to getting their best (and most economical) work.

Mar 122 min read

From Vision to Recognition - The VantageView Logo Made It to DesignRush’s Best Symbol Logo Designs

My VantageView logo design has caught the eye of DesignRush, a leading B2B marketplace connecting businesses with design agencies, and is...

Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.