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Sep 1, 20223 min read
The #1 question your business should answer before building your brand and designing your logo
Creating an effective identity and a brand for your business is a little like embarking on a personal journey of self-discovery. So you...
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Aug 30, 202211 min read
Starting up? Why you should build a Minimum Viable Brand
“Often, a small business will run into problems when the owners don’t take that time early on to understand and build their...
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Aug 23, 20224 min read
To Rebrand or Refresh? Which should you invest in?
Rebrand or Refresh? What's the difference and which should your company invest in?
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Aug 16, 20222 min read
Branding & Design Statistics for 2022
Branding & Design statistics reveal important data related to human behavior, branding, and design.
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Aug 9, 20223 min read
How to Ensure Your Design Project Meets Your Expectations and Goals – Start with a Design Brief.
Whether you are executing one in-house or crafting one for an agency or consultant, the quality of the design brief directly correlates...
Brand Identity & Design Flim Flam
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Mar 12, 20242 min read
From Vision to Recognition - The VantageView Logo Made It to DesignRush’s Best Symbol Logo Designs
My VantageView logo design has caught the eye of DesignRush, a leading B2B marketplace connecting businesses with design agencies, and is...
Reveal Your Brand’s True Personality
Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.
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