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Dec 13, 20225 min read
Bring Brand Recognition to Life: How Small Businesses Can Benefit From Having a Mascot
For years, I helped Quick Quack Car Wash (now a national car wash brand), develop and evolve their brand mascot. His formal name is...
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Nov 15, 20224 min read
How To Pick a Brand Palette
When choosing colors for your brand, consider your target market, the message you want to communicate, and the strategic tone you want to...
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Oct 19, 20224 min read
Brand Strategy, Brand Identity, and Logos - How are they different?
Photo by Marianne Bos Terms like brand strategy, brand identity, and logo design get thrown around these days like confetti at the...
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Sep 28, 20224 min read
The Key to Successful Marketing: Your Brand Strategy.
Foundations are important. When building a house, constructing a bridge, learning math, or even running 100 miles. I know about running...
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Sep 14, 20224 min read
Need to DIY Your Logo? Avoid These Top 6 Design Mistakes That Could Hurt Your Brand
If you're a new business with zero budget to hire a logo designer, opting to go the DIY route to design your identity may be your only...
Brand Identity & Design Flim Flam
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Mar 122 min read
From Vision to Recognition - The VantageView Logo Made It to DesignRush’s Best Symbol Logo Designs
My VantageView logo design has caught the eye of DesignRush, a leading B2B marketplace connecting businesses with design agencies, and is...
Reveal Your Brand’s True Personality
Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.
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