What’s the difference between brand strategy, brand identity, and logo design? This simple post breaks down the role each plays in building a strong brand, how they work together, and why brand strategy should be your first investment if you want your branding to create long-term value.
Not sure whether you need just a simple logo or a full-blown brand strategy? This guide helps you decide which level of branding investment—logo, identity package, or strategic roadmap—fits your business stage and budget.
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May 2819 min read
Reveal Your Brand’s True Personality
Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.
