Identity 2/3

Dec 30, 20226 min read

Brand Personality Archetypes - The Secret to Unlocking Your Brand’s Unique Identity

Whether you’re a rebellious Outlaw with a disruptive approach to problem-solving, a compassionate Caregiver with a heart for helping...

Nov 15, 20224 min read

How To Pick a Brand Palette

When choosing colors for your brand, consider your target market, the message you want to communicate, and the strategic tone you want to...

Oct 19, 20224 min read

Brand Strategy, Brand Identity, and Logos - How are they different?

Photo by Marianne Bos Terms like brand strategy, brand identity, and logo design get thrown around these days like confetti at the...

Mar 122 min read

From Vision to Recognition - The VantageView Logo Made It to DesignRush’s Best Symbol Logo Designs

My VantageView logo design has caught the eye of DesignRush, a leading B2B marketplace connecting businesses with design agencies, and is...

Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.