Branding & Strategy 2/5

Aug 10, 20238 min read

Elements of Value Pyramid - The Secret Formula to Building Magnetic Products/Services

Learn how the Elements of Value Pyramid provides a framework to uncover your customers' core motivations and your greatest impact.

Dec 30, 20226 min read

Brand Personality Archetypes - The Secret to Unlocking Your Brand’s Unique Identity

Whether you’re a rebellious Outlaw with a disruptive approach to problem-solving, a compassionate Caregiver with a heart for helping...

Dec 13, 20225 min read

Bring Brand Recognition to Life: How Small Businesses Can Benefit From Having a Mascot

For years, I helped Quick Quack Car Wash (now a national car wash brand), develop and evolve their brand mascot. His formal name is...

Mar 122 min read

From Vision to Recognition - The VantageView Logo Made It to DesignRush’s Best Symbol Logo Designs

My VantageView logo design has caught the eye of DesignRush, a leading B2B marketplace connecting businesses with design agencies, and is...

Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.