When your brand doesn’t reflect the heart of your business, everything feels harder.
If your brand feels like a patchwork of almost-right ideas, visuals you’ve outgrown, and messaging you keep editing, you’re not the only one. I help small businesses in outdoor, health, and wellness spaces create strategic brand identities, combining visual design with brand clarity, so they can grow with purpose and connect with the people who matter.
Let’s build something honest and unmistakable together, crafted with wild intention.
Curious what clarity looks like?
See my visual identity work here.
Do any of these sound like you?
I can help you if…
You’re a funded startup that needs a solid brand foundation not only to woo your investors but to help motivate your internal team to get you to the next level. You need a new or "newish" logo/identity and a way to share your brand internally so that your entire team understands its essence.
Your small business has become established in your industry or community but you are finding your logo is outdated and your business has hit a plateau. You're not connecting with your ideal client and you feel your business needs a refresh.
Three months prior to the fast-paced launch of our business, my partner and I contacted Krista to help us with our brand. The process was both revealing and confirming. It confirmed my business partner and I complemented each other, and also brought to light the uniqueness we each bring to the table to help each other grow. The logo design was just a part of the overall brand process and it suits our heart, mission and vision beautifully.
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Leah Cox
“This workshop has been instrumental in refining my brand’s overall style and tone of voice, but also helped me really get clear on my mission and where I see myself in the future. Looking forward to more workshops like this one!”
- Jennifer Zehnder, Mindful Space & Flow
Photography by nic photo-nic.co.uk
Brand Workshops
The Strategic Foundation for Your Brand
Small businesses in outdoor, health, and wellness have the most to gain from brand clarity.
When you're juggling a million ideas about your business, it's hard to communicate any of it clearly. My strategic workshops help you organize your vision into a clear brand foundation that makes every business decision easier.
What You'll Walk Away With
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Clear mission and values that guide every business decision
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Defined brand personality that attracts your ideal clients
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Competitive positioning that sets you apart in your market
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Deep customer understanding so you know exactly who to target
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Strategic brand workbook you'll reference for years
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Confidence in your brand direction for all future marketing
Brand Identity Design
The Visual Expression of Your Brand
Ready to bring your brand foundation to life?
Transform your brand strategy into professional visuals that instantly communicate your expertise and attract premium clients. Your logo, colors, and visual assets will reflect the strategic thinking behind your business - not just look pretty.
What You'll Walk Away With
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Professional logo design based on your brand foundation
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Color palette and typography that reflects your defined personality
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Brand asset library (illustrations, patterns, graphics)
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Brand guidelines to keep everything consistent
What clients are saying ...
Krista's “Know Who You Are” workshop was transformative, boosting our confidence and providing a clear branding roadmap. Its self-paced format and practical tools, like the Brand Explorer Workbook, allowed for seamless integration of branding concepts. The Is/Is Not activity and Archetypes exercises were particularly revelatory, refining our brand's identity, style, and tone. While the content suits those with limited to none branding knowledge, the in-person sessions were crucial for our brand's foundation. An essential experience for any brand looking to elevate.
~ Chirag Mehta, Nimble Minds, LLC
