STRATEGIC BRANDING
You didn’t start this business to be like every other brand.
You started your outdoor or wellness business because you saw a gap in the market. Maybe the big brands were cutting corners on quality. Maybe they lost touch with the community. Maybe you just knew you could do it better with more integrity, better materials, or deeper care.
But if your brand feels scattered, your messaging is inconsistent, and your visuals don't match, customers can't see what makes you different. So they compare you on price instead.
You need a brand that attracts customers who value what you value, not just the lowest price.
Brand clarity fixes that.
You’re not starting from scratch. You’re starting from experience.
If you’ve been building your brand as you go, here’s how to fix it…
My Brand Explorer Workshops take you through the same brand strategy process I use when working with outdoor and wellness clients 1:1.
Most founders in this space build their brand as they go, starting with a name and a logo, then trying to make everything else fit. The problem is, without clarity first, even the best marketing falls flat.
The result? Messaging that feels off and a brand that doesn't align with what you're actually trying to communicate.
These workshops give you the strategic foundation that big agencies charge $10K+ for, in a format you can complete on your own timeline.
These workshops help you fix the branding challenges outdoor and wellness founders face every day
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Feeling like your brand looks amateur compared to the big brands – even though your product quality matches or exceeds theirs. Uncover what makes you truly different so you can compete with confidence.
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Struggling to explain why you're worth the premium price – customers keep comparing you to cheap Amazon alternatives because your brand isn't communicating the craftsmanship, values, and care behind your work.
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Feeling “all over the place” - your Instagram aesthetic doesn't match your website, your packaging tells a different story, and customers don't recognize you across channels. Bring your message, visuals, and marketing into alignment so showing up feels effortless.
The result? Real clarity and a branding roadmap that guides your message, your marketing, and your growth.
Whether you’re starting fresh or completely reimagining what exists, you’ll define your brand’s core and learn how to translate it into visuals, messaging, and marketing that finally feel aligned.
Here’s how the workshops work
The Brand Explorer Workshops are designed to be modular – you can start with whichever challenge you're facing right now. Though, if you're building from scratch or feeling unclear across the board, I recommend starting with Know Who You Are as your foundation.
Two Available Workshops
What happens next is up to you.
Once you complete the workshops, you'll have the strategic clarity you need to move forward. You can tackle your brand identity yourself, hire another designer to execute your vision, or work with me to bring it all to life with design that actually communicates your value.
Either way, you'll stop second-guessing every brand decision.
I knew what I wanted to offer, but had no idea how to present it. I realized I needed help organizing my thoughts, getting all the information and ideas out of my head.
Dena Grace - Conscious Transitions
After about 75% through the workshop, I was able to sit down and just write my elevator pitch. I got up after I wrote that and celebrated because that was so huge - to be able to find the words to describe what I want to offer to someone else. Now I have a clear vision of my business, my target audience, and how my work benefits them. It gave me something solid to stand on.
Hi, I’m Krista
Brand Strategist & Identity Designer for Outdoor & Wellness Founders
For the last 8 years, I've worked almost exclusively with outdoor and wellness brands, from cottage gear makers to trail running platforms to wellness practitioners.
I'm not just a branding specialist who happens to work with outdoor and wellness brands. I'm part of these communities. I backpack, I paddleboard, I meditate and bio hack. I'm an ultra/trail runner and a certified hammock napper. I care deeply about founders who are building businesses that align with their values instead of chasing venture capital and cheap manufacturing.
I built these workshops because too many talented founders were struggling to compete, not because their product wasn't good enough, but because their brand wasn't communicating their value.
Workshop and Brand Identity Success Stories
5.0
Leah Cox
Krista did a wonderful job helping us clarify our brand strategy and design. It prevails through all of our work and it completely encapsulates us as a team.
Mary Grebitus
It encouraged me to really open up and not be fearful of a wrong answer or silly thought. Krista, you do a wonderful job explaining the process and are very knowledgeable with a depth of experience.
Whether they worked through the Brand Explorer Workshop series or partnered with me to bring their clarity to life visually, here’s what real small business owners had to say about my Brand Explorer Workshops…
Do these workshops actually work? See a real client success story →
Ready to build a brand people believe in?
The Brand Explorer Workshops give you the strategic foundation to attract customers who see your value, not just your price.
Work through them at your own pace, discover insights unique to your business, and finally have the clarity that makes every conversation (and marketing piece) easier.
Start with the free Vision Board Kit, or dive straight into the full workshop series. Either way, you're building a brand that reflects what you've built.
Not ready for workshops yet? Start here.
See your brand before you build it.
A Guided Vision Board Kit that helps you get clear on who you're building for, what you stand for, and where you're headed, so you can define your brand to reflect the business you want to create.